nwv brief #37: there is no right way

dear founder,

everyone has a method.
a framework.
a path they swear by.

some say it’s all sales.
others say brand.
still more say, just build a great product & they’ll come.

you scroll through the noise & wonder if you’re already behind.
do i build in public?
run ads?
post content?
hire help?

the options multiply.
but clarity?
it slips further away.

at new wave, we’re not adding to the noise.
we’re building a system to capture cognitive patterns -
so you can see how you think, decide, hesitate, lead.

no more playbooks built for someone else.
no more chasing tactics that don’t fit.

because there is no “right way”.
but there is your way.
& when you see it clearly,
everything moves faster.

with purpose, vision, & appreciation,
Brooke