NWV Brief #20: context is everything

Dear Founder, 

A piece of advice at the wrong time is worse than no advice at all.

I’ve been thinking about context lately—how two founders can hear the same words and walk away with opposite conclusions. How what fuels one person might drain another. How the right decision at one stage can become the wrong one at the next.

Context is everything.

It’s why wisdom isn’t about collecting advice, but about knowing when to apply it.

The same is true for this newsletter.

For the past few months, I’ve been writing these letters—some deeply philosophical, others practical. And as we grow, I want to make sure these letters still serve you where you are.

So I’m asking: What’s been most valuable to you? What hasn’t?

Hit reply and let me know:

1️⃣ What parts of this newsletter do you love?
2️⃣ What do you skip over?
3️⃣ What would make it better?

Your responses will shape what comes next.

One More Thought on Context
If you’ve ever felt stuck, uncertain, or like you’re spinning in circles, it’s probably not your effort that’s the problem—it’s the context you’re operating in.

⚡ The right decision in the wrong environment won’t work.
⚡ The right action at the wrong time won’t land.
⚡ The right insight without the right mindset won’t stick.

Founders don’t just need more information—we need better context for the information we already have.

So let’s co-create that. Let’s make sure this newsletter gives you what you need, when you need it.

Reply & tell me what’s working and what’s not—I read every response.

With vision, purpose, and appreciation,
Brooke

Brooke Sherwood

CEO & Founder

+1 (719) 565-9196

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