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- NWV Brief #15: the lies we want to believe
NWV Brief #15: the lies we want to believe

We suffer more in imagination than in reality.
Dear Founder,
Sometimes, believing a lie is easier than accepting the truth. Some founder favorites are listed below.
"I’ll be happy when I achieve [X]."
"If I just work harder, everything will fall into place."
"Everyone else has it figured out."
"I can do it all myself."
"Scaling solves all problems."
"The product will sell itself."
"Failure is not an option."
"I have to be available 24/7 to succeed."
"Success will fix my personal life."
"I’m too late to the game."
"I need to please everyone to win."
"I should already know how to do this."
"The big win is just around the corner."
"If I stop, everything will fall apart."
"I have to sacrifice everything to succeed."
What lies have you been telling yourself? How are they holding you back?
With purpose, vision, & appreciation,
Brooke
![]() | Brooke SherwoodCEO & Founder +1 (719) 565-9196 www.thenewwaveventure.io | ![]() |
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